Sometimes, despite my best efforts, I am unable to get the job done.
I lost a listing recently. It doesn’t happen often, but when it does, I watch the new agent’s marketing efforts carefully in an attempt to see what the seller might have been looking for that I didn’t do…or say…or even realize they wanted.
Obviously, what they want is to get their home sold and if there’s a better way to do it, I’m never going to let pride get in the way of learning.
So, I was amazed to find that after 2 weeks on the market, the house has no marketing copy to tout its best features, none of the required photos in the MLS, none of the required disclosures for agents to review and I can’t find it on any of the national real estate sites.
The REALTOR® Code of Ethics won’t allow me to do anything more than report the missing information to the MLS board. But I’m frustrated to see a home owner, who wants nothing more than to get a willing buyer into their house, has taken steps backwards instead of forward.
Change is not always a good thing.