By now, everyone in New Orleans knows that the factory churning out Hubig’s Pies was a total loss in the 5 alarm fire that engulfed the Marigny building last week. It was heartbreaking to watch the news footage of almost 100 firefighters trying to beat back the flames that reduced a local icon to smoldering ash in just a few hours.
What was heart lifting, though, and completely expected if you’ve been here for more than 2 minutes, was the response of the community.
Pies were sold out of stores by 9 am, before the fire was even extinguished. I know, because I drove around to about 15 markets, gas stations and convenience stores before I was able to find my own little stash. Clerks were all telling the same story: “Someone came in first thing this morning and bought every single one on the shelves”. One guy I talked to equated it to trying to find a newspaper with the Saints Super Bowl win headline back in 2010.
Local business owners have offered temporary space to the bakery until they are able to rebuild – and make no mistake, they intend to rebuild.
Want to help support them as they make a comeback? Visit their website and order a shirt, an apron, a onesie for da baby. Oh, and stash any pies you might have left in the freezer so you can have a sweet treat now and again while we wait for their return.