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Attracting Like-Minded Clients : Find Your People

Attracting Like-Minded Clients : Find Your People

May 3, 2021 By Lisa Heindel

Attracting like-minded clients to your business

We’ve talked about building your brand, but once it’s created, how do you go about attracting like-minded clients that will work well with you? How do you find your people?

Be Yourself

Everyone else is taken, so go all in on being yourself. Are you a numbers nerd? Embrace it! Are you an architecture geek? There are plenty of them that will love you. Are you snarky and funny and irreverent? There are loads of people that want an agent that’s not stuffy, but makes the process fun.

Wherever you fall on the spectrum, just be you and you’ll attract the people who will love working with you.

Referrals and Reviews

Referrals and reviews from your past clients are an excellent way to attract new clients that probably have a similar mind-set as your past happy clients. There’s not much more that gives social proof to your skills than to get a glowing review or recommendation from your buyers and sellers.

Where should they leave these reviews? It’s up to the client what they are comfortable with, but Google, Facebook, and Realtor.com are the top 3 for gaining the trust of potential new clients.

Create content they like

Is your social media stream full of nothing but just listed/sold and open house posts? You’re missing out on a big opportunity to create content that speaks to the very people you want to work with. What are their dreams? Their fears? What real estate myths can you bust? What are your thoughts on the current market? Create content that addresses your potential clients where they are in life, and they’ll be ringing your phone off the hook. If you’ve got a blog, even better – it’s your chance to show them what you’ve got.

Additional reading: 10 tips for attracting your ideal client

Read more of our agent posts

Listings, Market Reports & Open Houses by Area

  • Algiers (West Bank)
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  • Kenner
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  • Lower 9th Ward
  • Lower Coast & English Turn
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  • Tulane / Gravier
  • Uptown
  • Uptown / Carrollton
  • Venetian Isles
  • Waggaman
  • West End
  • West Riverside
  • Westwego (West Bank)

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Disclaimer: Multiple Listing Data provided at CrescentCityLiving.com is deemed reliable but not guaranteed. It is good practice to verify all information with a Real Estate Licensee before taking any action based upon this data. Listing data is made available for the use of consumers interested in the acquisition of real property only. Use of this data for any other purpose is strictly forbidden without the written consent of the Gulf South Real Estate Information Network.

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