If you’re doing any type of online advertising of listings, you are probably capturing lead information so you can provide consumers with what they are looking for.
Whether it’s pricing, lots of photos, a good video, or a floorplan, we know that potential buyers and nosy neighbors alike all want the details on that shiny new listing you just put on your Facebook or Instagram page.
What they don’t want is to find you sliding into their DMs like those creepy guys sending unsolicited “Hello, you’re beautiful, I’d like to get to know you” messages to random women on the internet.
This is likely more of an issue for females, but whether you are a man or a woman, please don’t stalk your leads online. There’s not a consumer out there that wants you to find their Facebook profile and try to connect via private messaging before they even know your name.
If you think I’m being overdramatic, let’s look at a thread I stumbled on…
Realtors! Sending someone a PM the minute they click on a link to look at a house is creepy.~ Interested neighbor
The responses to this status update were damning, for sure.
You’re not going to make money harassing people.
Clicking on a link does not entitle someone to spam my inbox.
They’re desperate and no real sales skill or understanding of the professional sales process.
Unfortunately lots of businesses have this model these days. Total turnoff.~ All real responses on Facebook
Take note, y’all, before you’re the subject of a social media rant. Do it enough, and they’ll call you out by name, and that’s never a good look on you.