Crescent City Living

New Orleans Real Estate Brokerage

  • Home
  • Home Search
  • Communities
  • Services
    • Home Value Request
    • Buying
    • Selling
    • Renting
    • Landlords
    • Louisiana Real Estate Contract
  • The Blog
  • About Us
    • Client Reviews
    • Our Beliefs
    • Agent Pros
    • Crescent City Living Policies
    • Careers at Crescent City Living
  • Account | Login

How to Pre-Market Without Breaking the Rules

How to Pre-Market Without Breaking the Rules

September 3, 2020 By Lisa Heindel

Pre-marketing has changed

With the adoption of NAR’s Clear Cooperation Policy, the way we can pre-market listings has forever changed.

Gone are the days of putting that “coming soon” rider on a sign for a week (or more!) before a listing goes active.

Gone are the days of shopping a listing around to your favorite agents before it’s public.

But there is still a way to pre-market for a short period without being in violation of the rules.

In your office

Pre-marketing to the agents in your office is still allowed, so talk that coming soon listing up at your team meeting. Just be sure you don’t allow anyone in the office to show the property before it’s available for public showings by other agencies.

Outside of the office

It’s a timing issue. The rules say that all listings must be in the MLS within 1 business day of any public marketing. This includes social media teasers, flyers, signs, email blasts, and more. A business day is defined as Monday through Friday, except holidays.

So if you want to stir up some interest in a new listing, you can start marketing on a Friday but not go live in the MLS until Monday. Any longer and you’ll be in violation of the rules and subject to some pretty hefty fines. Believe me, I’ve seen the number of agents out there watching for violations, so don’t skirt the rules and cross your fingers that no one will catch you!

 


Read more of our agent posts

Listings, Market Reports & Open Houses by Area

  • Algiers (West Bank)
  • Algiers Point (West Bank)
  • Audubon
  • Avondale (West Bank)
  • Bayou St John
  • Belle Chasse (West Bank)
  • Black Pearl
  • Bridge City (West Bank)
  • Broadmoor
  • Bywater
  • CBD & Warehouse District
  • Central City
  • City Park
  • Desire
  • East Carollton
  • East Riverside
  • Fairgrounds
  • Fillmore
  • French Quarter
  • Freret
  • Garden District
  • Gentilly Terrace
  • Gentilly Woods
  • Gert Town
  • Gretna (West Bank)
  • Harvey (West Bank)
  • Holly Grove
  • Holy Cross
  • Irish Channel
  • Jefferson
  • Kenner
  • Lake Shore & Lake Vista
  • Lake Terrace & Lake Oaks
  • Lakeview
  • Lakewood
  • Leonidas
  • Lower 9th Ward
  • Lower Coast & English Turn
  • Lower Garden District
  • Marigny
  • Marlyville & Fontainebleau
  • Marrero
  • Metairie
  • Mid City
  • Milan
  • Milneburg
  • Navarre
  • New Orleans East
  • Pontchartrain Park
  • River Ridge
  • Seventh Ward
  • St Anthony
  • St Bernard Area
  • St Claude
  • St Roch
  • Terrytown (West Bank)
  • Touro
  • Treme
  • Tulane / Gravier
  • Uptown
  • Uptown / Carrollton
  • Venetian Isles
  • Waggaman
  • West End
  • West Riverside
  • Westwego (West Bank)

Crescent City Living Logo

3205 Orleans Ave New Orleans, LA 70119

Telephone: +1 504.327.5303

Disclaimer: Multiple Listing Data provided at CrescentCityLiving.com is deemed reliable but not guaranteed. It is good practice to verify all information with a Real Estate Licensee before taking any action based upon this data. Listing data is made available for the use of consumers interested in the acquisition of real property only. Use of this data for any other purpose is strictly forbidden without the written consent of the Gulf South Real Estate Information Network.

Licensed by the Louisiana Real Estate Commission.

Copyright © 2025 Crescent City Living ยท All Rights Reserved. | Real Estate Websites by Ha Media


  • Home

  • Home Search

  • Communities

  • Services

    • Home Value Request

    • Buying

    • Selling

    • Renting

    • Landlords

    • Louisiana Real Estate Contract

  • The Blog

  • About Us

    • Client Reviews

    • Our Beliefs

    • Agent Pros

    • Crescent City Living Policies

    • Careers at Crescent City Living
  • Log into or manage your accountโ€ฆ
    Account | Login
    • Call us…
    • Send us a message…
    • Find our office…

  • Contact Me (Dark)

    We take your time and privacy seriously. Fill out this encrypted contact form with the knowledge that we're not signing you up for endless emails.

    Contact Us

    Contact Us

    We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.

    Schedule a Showing

    Schedule a Showing

    Submit this secure form to request a showing. If you'd like a showing within the next 36 hours, it's best to call us after filling out this form.

    :
    Select a time for your showing

    Start the Selling Process

    Start the Selling Process

    If you're ready to sell your home, fill out this secure form to get started. One of our Specialists will contact you directly and there's no obligation.

    Sorry You Missed It!

    Sorry You Missed It!

    Looks like this property has already been claimed, but worry, not! We can help you find another. Fill out this secure form and we will get right back to you.

    Interested?

    Interested?

    Interested in this property? Fill out this secure form and I will contact you with details and availability.

    Interested?

    Interested?

    Interested in this property? Fill out this secure form and I will contact you with details and availability.

    Rent Your Home!

    Rent Your Home!

    If you've got a property you'd like to rent, we can help.
    Call us or fill out this secure form and we'll call you whenever you like.