I spend quite a bit of time watching agents on social media. Some of y’all are hitting it out of the park. Some of y’all need a refresher in keeping your information up to date, so here we go.
When you change brokerages
Yeah, we all know to update our contact info with LREC and GSREIN, but what about all of the places that the public finds you? I can’t tell you how many agents I see on Facebook and LinkedIn that still have their old brokerage listed as their place of business. Heck, I’ve even seen agents open their own brokerage and forget to change that (eek!). If someone is searching for you and they hit that handy dandy link on your profile page, do they end up connected to you or to an agency you’re not affiliated with anymore?
When you change anything else
Finally rolled out that great website? Update your information.
Changed your email address or phone number? Update your information.
Earned a new designation or got certified in a specialty? Update your information.
Review all of your social media every year for improvements and changes
Google yourself! You probably have profiles out there that you forgot even existed, so take a few minutes as part of your annual business planning or New Year resolutions to clean it up.
While you’re at it, add every single way that people can connect with you. Whether it’s on Instagram, Twitter, LinkedIn, YouTube, Facebook, or a Google business page, give them options. Of course, it goes without saying that your email signature and all profiles should be complete and compliant with LREC regulations.