There’s a growing trend in boutique brokerages to take dual agency off of the table, and I have to say that I’m happy to see so many following in our footsteps.
Yeah, yeah, I know.
You think your sellers want YOU to sell their house. Guess what? They don’t care who sells it, as long as it gets sold for the right terms and price.
What we’ve found over the last 8 years of not practicing dual agency is that our clients absolutely love the idea that our agents represent them solely during their purchase or sale. They don’t ever leave the closing table wondering if their agent was really working for them or if they made it seem that way so they could double their commission.
When you put the client first and foremost, you quickly realize that dual agency isn’t all it’s cracked up to be. No matter how good you are, no matter how fair you think you might be, someone in the transaction has an advantage. You don’t ever want a party to have regrets down the line about allowing you to represent both sides of a deal.
Did you know that a huge percentage of the complaints and lawsuits filed against agents are related to dual agency transactions? I got that straight from an attorney’s mouth because lawyers are left scratching their heads at the idea that we can effectively represent two opposing parties. Can you blame them?
Our mission statement says that we create exceptional client experiences by cultivating exceptional agents. We think exceptional agents are the ones that put the client’s needs first, not the commission.