Reviews are your social proof
Whenever I get recommended to any service provider, the first thing I do is google them in search of reviews. I want to know what other people experienced when they hired them, ate at their restaurant, or visited their retail store.
Now, I’m not a dummy and I know that there are some people you can’t ever make happy so that random 1-star review doesn’t weigh into my decision of whether or not to use their services. But a long list of happy customers gives me a little more confidence that I’m making the right choice.
What do your clients have to say about you?
Hopefully, it’s something great. They should be singing your praises for being professional, knowledgeable, patient, and responsive. They shouldn’t be leaving reviews that say things like “she never answers her phone” or “he seemed more interested in the commission than me”.
So, how do you get your clients to leave reviews?
There are lots of places that home buyers and sellers can leave reviews. Zillow. Realtor.com. Google. Maybe even your own website.
But you have to ask and you have to make it easy for them to do it.
An email a couple of weeks after closing with links to all of the places they can leave reviews should be a part of your post-closing process. Don’t just ask for a Google review. Link them to your Google page. The same with any other review sites you might be directing them to.
Don’t give them only one choice. It’s important to allow your clients to leave reviews where they feel comfortable. For example, Zillow requires them to have a profile in order to leave a review. Not everyone wants to sign up on yet another website just to do you a solid. Choices, choices, choices!
Do you already have some great reviews?
Fantastic! Now leverage that into some social media posts. It doesn’t matter what one person says if no one else sees it, so share it everywhere. Create a cool graphic with Canva and post it to your Instagram account, your Facebook business page, and even your LinkedIn profile.
Toot your horn, baby!