We’ve all heard the Will Smith quote before, but as we move into the spring selling season, it’s worth repeating.
If you stay ready, you don’t have to get ready.
What does this mean for REALTORS?
Your listing presentation should be locked down and ready to roll at any given time. In this market, we all know that sellers could easily sell their homes themselves, so when someone calls you to list, you better be ready with everything you need to wow them into signing that agreement. Know your marketing plan inside and out and be able to communicate the value you bring to the table.
Buyer consultations are more important than ever given the competitive nature of the market. Keep your consultations on track with a checklist of questions you ask every single person, so you can quickly determine when they need to move quickly and when they can skip jumping into a multiple offer fray.
Having the right tech tools for the field allows you to do everything on the go. Knowing how to use those tools is mandatory. Listing information, writing an offer, electronic signatures from your phone…practice these skills before you’re forced to learn in the middle of a client conversation.
A solid lead gen and follow up plan is non-negotiable. It’s tempting to let this fall by the wayside when you get busy, but we all know that this is a business of ups and downs. Don’t wait for the next down time to decide you need to generate some new client leads. It should be a part of your daily business practice.
A post-closing system that wows your past clients will keep your name in front of them and on the tip of their tongue during a “who do you know…” conversation. Agents are notorious for not following up with their past clients. Don’t be that agent.