Attracting Like-Minded Clients : Find Your People
Attracting like-minded clients to your business We’ve talked about building your brand, but once it’s created, how do you go about attracting like-minded clients that will work well ...
Defining Your Agent Brand
Like any other business owner, it’s up to agents to define their brand. Sure, you’ve got a brokerage that has a brand you can build on, but what do you want people to know about YOU? ...
So You Want to be a New Orleans REALTOR
I hear from a lot of folks that are either considering going to real estate school or are already taking classes and have started looking for a brokerage. They have decided that their next ...
Don’t Stalk Your Leads Online
If you’re doing any type of online advertising of listings, you are probably capturing lead information so you can provide consumers with what they are looking for. Whether it’s ...
Withdrawn Listings Aren’t Fair Game
If there’s anything that will make an agent spit nails, it’s the thought that someone is trying to steal their client. During the holidays, we had a listing that the seller ...
Reading Property Disclosures Is Fundamental
Y’all, I get it. This market is crazy for buyers and their agents. Multiple offers. Trying to get into new listings on the first day and being blocked out of appointments by other agents ...
What’s Falling Through The Cracks?
It’s hard to stay on top of your real estate business without things falling through the cracks. Buyer consultations, listing appointments, showings, open houses, database management, ...
Using the REALTOR Trademark Properly
I was an accounting major, so I like rules. Things go into the debit or credit column and if you follow the rules, everything balances at the end of the day. So it totally irks me to see the ...
Let’s Talk About MLS, Baby
If you’re part of the Matrix MLS Member Help Group on Facebook, I’m sure you’ve seen the discussions surrounding the upcoming rollout of ROAM by GSREIN, the first move towards ...
Protecting Yourself When Selling Agent Owned Property
For the most part, selling your agent owned property is just like selling anyone else’s. You take great photos, write a fantastic listing description, and give co-op agents a competitive ...
Setting Boundaries in Real Estate
When you look back on your past clients, I’d wager a bet that you see a pattern in your interactions with them. If you aren’t good at setting boundaries in real estate, I’m ...
Perception is Reality
If there’s one thing I’ve learned during this election season, it’s that different people’s perception of the same event is widely divergent. I’m not talking a ...
